Shinrin Yoku and Adventure Challenges


The three-course dinners. The auctions and raffles. The speeches from sponsors. The requests for donations. These are the ingredients of many charity events, and they have stood the test of time.

When nonprofits decided it was time to shake things up, along came golf-tournaments, 5ks, marathons, 3-day walks, some cycling events, Tough Mudders, and volunteer-tourism.

You’ve probably participated in some of them, right? You are awesome! And now you are ready for the next challenge and an adventure.

What adventure is calling you?   

And what if you could get sponsored to have an adventure of a lifetime almost anywhere in the world?

Who says you can’t …




… all at the same time?

ENTER ADVENTURE CHALLENGES – adventure challenges are a new, exciting, and unique fundraising alternative that is sweeping the non-profit sector. They engage YOU, cultivate donors/supporters, fundraise, and increase collaboration opportunities with the corporate sector.

Adventure challenges align well with the needs and preferences of our society today: experiences, travel, adventure, outdoors, health, and being active.

At Adventure for Charity (AFC) we have created this unique platform to help you have adventures of a lifetime and get sponsored to do them because you support your favorite cause.

Whether it’s an epic trek up Kilimanjaro, an iconic ride from London to Paris, a coast to coast ride and raft in Costa Rica, or a more accessible and attainable challenge in your neck of the woods (pun intended :-)), adventure challenges will fuel you and fuel the growth and success of your non-profit for the foreseeable future.



Power of Experiences

Experiences last a lifetime. And I bet the stories get better and better each time you tell them! Even Forbes Magazine is suggesting we spend money on experiences. Check out this short piece by Travis Bradberry in Forbes Magazine that touches on the Paradox of Possessions – the norm, the bar, the Joneses – versus experiences that last a lifetime.


Benefits of the Outdoors

In Japan, people do something called shinrin you, “forest bathing”. It’s not exactly a bath. Forest bathing refers to being in an environment where all your senses are engaged.

Call it what you want, yet the benefits to our health, mind, body and soul that only the outdoors offers are priceless. This National Geographic article breaks it down in more detail.


You WILL be challenged, yet anyone can participate

Being challenged is at the very core of what we do. No one is going to sponsor you to sit by the beach and have a margarita. People WILL rally around your effort to push yourself to the next level to support a cause you deeply care about! With that said, AFC has taken the intimidation factor out of adventure challenges. We are not looking for professional athletes. You don’t have to ride 700 miles in five days, reach Everest base camp or raft down a croc infested Zambezi river to support your cause (you certainly can and if that’s what calls you, let’s go!). If a bike ride through the Florida Keys or a hike along the rim of the Grand Canyon is more your speed, you got it. And once you get the adventure bug and want to do Kilimanjaro in three years, awesome! What is an adventure to you? What is a challenge to you? Let’s start there. Anyone fit enough, or willing to prepare, can participate!


Cross-sector collaboration

Workplace giving is down. What if a non-profit organization offered its partner company a unique opportunity for its employees to participate in an adventure challenge to support the cause? People love it. The partner company gains significant benefits related to employee morale and engagement, corporate health and wellness, team integration and alignment, among others, for little or no cost.


What adventure is calling you?

What is a cause you deeply care about?

Come have an adventure of a lifetime with us, create positive impact in the world, and …






Jaro, Founder

Adventure for Charity


About Adventure for Charity

Adventure for Charity (AFC) is an adventure travel company with a twist and the first company in North America with unique blend of capabilities in adventure travel, non-profit, peer-to-peer fundraising, consulting, health and wellness. AFC is a mission driven social entrepreneurship outfit that creates positive impact in the world one adventure challenge at a time by:

  • Helping non-profit organizations fundraise and engage in a unique way.
  • Improving companies’ employee engagement, health, culture, talent development, strategic planning.
  • Enabling individuals to get outside, have fun, do good.

Learn more by visiting:

About adventure challenges

Multi-day or single-day adventures, and experiences of a lifetime, in various disciplines, including hiking, trekking, cycling, mountain biking, or water sports.

  • Bring people together to support important causes and help non-profits fundraise.
  • Challenge the participants’ physical abilities, creativity, and dedication.
  • Incredible locations around the globe.